.2024 has actually been an inconsistent year for adtech funding.U.S.-focused adtech start-ups, as soon as accustomed to getting billions in financial backing every year, have raised nearly $360 million until now this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase records. That slowdown results from market concentration, heightened regulative pressures, and also financial uncertainties.ADWEEK talked to 5 VCs who remain to invest in adtech business, regardless of these obstacles, concerning what they are actually searching for as well as what they stay away from. Probably unsurprisingly, these capitalists are targeting opportunities in privacy-focused innovations and also industry-specific regions like hooked up TV.